New South Wales Visitor Information Centres Accreditation


The Tourism Group is the appointed consultancy company contracted as the Program Manager for Destination NSW’s Accredited Visitor Information Centres (AVIC) network. The NSW network includes over 100 Accredited AVICs.

Accreditation sets the benchmark of industry standards for AVICs in the execution of their services and strives to continually improve and innovate in the delivery of visitor information services for domestic and international consumers travelling throughout NSW.

This site is a portal for NSW Visitor Information Centres seeking additional information on Accreditation criteria as well as resources, reports, statistics, industry news and style sheets relevant to the operation of AVIC services in New South Wales.

Accreditation Documents And Resources ENews



The Tourism Group has delivered a number of projects in conjunction with Destination New South Wales and other partners, lifting the profile of all AVICs and aiding in visitor information services in New South Wales.

Find out more


Get in touch

Carlie Mitchell

Accreditation & Communications
P: +617 3846 6535

Email Carlie

Wayne Clift

M: 0408 228 041

Email Wayne

Paul Manias

Ph: 0412 825 205

Email Paul

Our Mission

Our mission is to aid accredited visitor information centres filful their role in their local tourism industry, as;

  • The local experts and a reliable, trustworthy and unbiased source of information;
  • A distribution point for local tourism products and merchandise;
  • The story-tellers of their region;
  • A provider of confidence, direction, guidance and hope for travellers passing through the region.